The power of follow-up, the value of redundant communications / emails

Please don't apologize for the double email. I thought it was good.

The general one via the [investoment platform's] broadcast system (which I don't know if one can get analytics from, such that you know that the email gets read, or, perhaps, the reverse and filtered out) + the direct email is a good combination.

I'm pretty sure that your update that I got directly from the [investoment platform] got sorted into my gmail "promotions" bucket because that's where I have all their other emails go. And, I don't read all my email from the [investment platform}, so I could have missed your email.

I underestimate and have underestimated the power of redundancy in communications, especially email. We have so many messaging and info inflows hitting us.

I met another strong entrepreneur in November / December. We became friends via a discussion about us investing in his company. He is definitely a fit, and I want to try to be useful to his venture and get to know him more. We're not sure that his company is an immediate fit. We also completed more investments in Q1 than anticipated, so we are thinking about the need to diversify across time, etc. So even though this entrepreneur knows we're probably not going to invest in his current round, he always sends me investor updates and reminds me that the window is open, and I think that is great.

[ ** Note in both cases above, the entrepreneur and investor have a relationship. I as the investor have in interest in the founders and their companies, either as an active investor (case 1) or prospective investor (case 2). I've expressed interest in staying up to date and involved with the businesses. ** ]

#Communication #Networking